Experts claim that wikis, blogs, instant messaging and other social network technologies are the next wave in office productivity, and that they will transform the way work is done by encouraging new types of collaboration. With today’s shortage of time and attention combined with focus on increased productivity, anything that enables employees to improve their working practices is to be welcomed.
Experts claim that blogs, podcasts, RSS,
instant messaging and other social network technologies are the next wave
in office productivity, and that they will transform the way we do business
by encouraging new types of collaboration. With today’s shortage of time
and attention, combined with focus on increased productivity, anything
that enables employees to improve their working practices is to be welcomed.
Understanding the impact of Blogs, Podcasting, Instant Messaging, RSS
and Wikis is essential in today’s rapidly evolving business landscape
making this conference a must for any organisation that doesn’t want to
fall behind their competitors. This conference looks at the new technologies
in a business setting, with overview presentations and case studies. Both
the internal use – often in the form of instant messaging and wikis –
and external use, usually via blogs, rss feeds and podcasts – will be
covered. There will also be presentations on Web 2.0 and beyond - According
to BBC Radio 4’s programme “In Business”, “[Web 2.0]… is leaching power
away from the old information providers in the press and broadcasting
and handing it to a new democracy of bloggers and communicators now numbered
There will be a strong emphasis on the practical aspects. You will find
out the different applications of each technology and their relative merits
and drawbacks, and how to choose between increasing numbers of new offerings,
depending on your business need.
The conference is chaired by David Gurteen, founder of the Gurteen Knowledge
Community and himself both a user and an advocate of these technologies.
All those concerned with improving corporate
communications, in particular Senior Managers from the following industry
PR and marketing professionals
Senior information management professionals
Benefits of attending
The successful businesses of the future will be complex, adaptive, agile, proactive, and creative. The aim of this conference is to assist staff at all levels to exploit the new technologies for business benefit. In particular:-
Learn how Blogs and WIKIs change the traditional models of managing knowledge and how they can support purposeful social networks
Hear about the practices of those who are achieving real business success in online social networks
Find out the role of podcasting and RSS feeds to target customers with clearly defined interests
Explore the benefits and downside of business use of Instant Messaging
Gain practical advice on dealing with threats to security and confidentiality
08.45 Registration and coffee
09.15 Chairman’s Introduction and welcome
Day One Keynote: The Quiet Revolution - how social computing
will change the workplace Euan Semple, Independent Advisor, formerly Head of Knowledge
Management, BBC www.euansemple.com
Euan Semple will discuss the implementation of Social Computing tools
at the BBC which grew to include 16,000 staff using online forums, 2,500
wikis and hundreds of weblogs. He will also reveal the impact these
tools had on the corporate culture, individual behaviours and how, ultimately,
they transformed the ability to get things done.
Informal Knowledge Sharing with Social Networking Lee Bryant, Headshift
· How to get increased take-up and participation in knowledge
sharing using social software
· How to make the most of the paid pace of innovation in social
tools without spending the earth
· How to bring existing corporate tools to life by adding a social
software collaboration layer
· What will be the impact of social software on enterprise IT
and software in general?
· Towards a new ‘grown-up’ relationship with knowledge
Making Waves – BBC Brands and Social Networks Sarah Prag, BBC Radio & Music Interactive
· The reputation, credibility and ultimate success of products
and brands are increasingly in the hands of the customer or audience
– and this is certainly true of the BBC.
· How should a brand and content owner like the BBC respond to
this “democratisation” of the internet? Is it an opportunity
or a threat? What tools and tactics are at our disposal?
· Hear the latest from the BBC on pods, blogs and the growing
importance of social networks.
The Business Applications of Podcasting and Participation
Media. Ian James, Director - Emerging Channels, Chrysalis Group
· Premium Podcasting versus Adfunded Podcasting: a commercial
· The value of the user in creating engaging promotions for advertisers.
· Engaging audiences to generate improved value for advertisers
and improved loyalty from listeners.
The Influence of Social Network Technologies: Who’s
Influencing Whom? Duncan Brown, Influencer50
· Influencer Marketing is the fastest growing marketing strategy,
and threatens to displace traditional marketing techniques.
· Within Influencer Marketing, the use of social network technologies
is emerging, but is uncontrolled and badly understood.
· This presentation identifies how to assess the influence of
blogs, wikis and other social network technologies, so you can monitor,
target and influence those that matter to your organisation.
Creating Influencer Communities: A Case Study Of A Major Global
Mobile Enterprise Solutions Provider Ivan Palmer, Wildfire
· How to identify key market and product influencers
· How to engage your key market influencers in peer-to-peer conversations
with your products as the subject
· Why you need to step back, stop trying to control the market
conversation, and let your influencers talk for you
· The importance of letting go of ‘Command & Control’
and embracing the new world of ‘Connect & Collaborate’
· Creating, implementing and measuring word of mouth marketing
in the IT B2B sector
How to successfully move business processes online Finnur Magnusson, VYRE
Case Study: Join us in a presentation covering the process of migrating
an offline process to an online collaborative environment. Case study
examples: Iceland Telecom, Diageo PLC and Lowe & Partners Worldwide
· Agile development processes and how it helps to ensure stakeholder
expectations are met
· Shared content ownership (Wiki) and how it can increase the
relevance of critical information, improving customer service standards
· How Metadata, Taxonomy, Folksonomy and RSS facilitates collaboration
in the corporate environment
· How to increase the efficiency of managing rich media content
Combining Wikis & the Semantic Web: towards Web3.0? John Davies, BT
· Informal and formal approaches to shared web spaces
· Semantic Wikis
· Knowledge Sharing on the Semantic Web
17.00 – Close of Day; Evening Reception and Networking
09.00 Registration and coffee
09.15 Chairman’s Introduction and welcome
Creating an In-House (Social) Media Empire Lloyd Davis, Director, Perfect Path Consulting Ltd
· Bringing blogs, podcasts and videoblogging together to solve
classic knowledge management problems
· Consultation exercises that don't bore you to death
· Creating richer records of meetings, seminars and conferences
Keynote Day Two
Social Media: Blogs and Participatory Culture Stowe Boyd, Consultant and Advisor, A Working Model · What are the essential principles of business blogging,
· What makes social media social and traditional media not?
· In a world where all can participate, how do we decide who
· What is social media doing to traditional media, and traditional
· How can business participate in the participatory culture arising
on the Web?
· Questions, Discussion and Coffee
Social Networking and Personal Branding William Buist, President, BlackStar Life Members Club, Ecademy
· Sharing knowledge through blogging needs to be a core competence
· We are all publishers and writers, and there are good reasons
to become exceptional at those skills.
· You don’t have to spend enormous sums of money or time
to get the visibility you need
· How can you beat the global brands to get the number one spot
on Google for the right things, without buying your way there?
· Consistency is key in all things.
Social Bookmarking Inside the Organisation: connecting people
to people and to information James Lappin, Advisor, TFPL
Social bookmarking tools such as del.cio.us have been popular and successful
on the World Wide Web and have the potential to bring huge knowledge
management benefits into an organisation, at an extremely low cost.
This talk explores:
· The issues faced by organisations employing social bookmarking
· The impact the arrival of tagging and folksonomies could have
on the use of classification and controlled vocabularies in an organisation
What is IBM doing with Web 2.0 tools, Concepts and Mash-Ups
and Why? Ian McNairn, Program Director Web, Technology & Innovation,
Global e-business Transformation, IBM SWG
· Wikis, blogs, social bookmarking, IM, RSS and podcasting:
are they the tools of freedom, or anarchy ?
· Web 2.0, is it a fad, a name or a mind-set …. and does
· Case studies on how IBM is using these tools to change the
playing field internally.
· Why does innovation matter within your company …. and
what price do you put on Innovation?
Case Study: Using Blogs to Create a Global Micro-Business Hugh MacLeod, English Cut – Bespoke Savile Row Tailors
Case Study : Using Mobile Technology in a Recruitment Context Ros Griffiths, Director, Employment Cafe (Winner of DTI's
· How employers can use mobile technology to recruit from diverse
communities and cut costs at the same time
· How mobile technology can help organisations meet the e-government
agenda for 'bridging the digital divide'
Case Study : Public Sector: Web 2.0: lessons learnt from the
public sector and the e-inclusion agenda Gabriel Bellenger, Services Manager, Accenture eDemocracy
· A short history of e-participation: a user’s point of
· Public sector case studies: Hansard Parliament 2.0, RSS in
Issy, Blogs in UK Local authorities…
· Barriers to participation: lessons learnt
· Tools, training, skills, mindset for adoption
· How do you measure “better” participation?
The bottom line: What’s in it for me? Karen Eden, Oracle Corporation
Professional Communities are the backbone of collaborative learning
in Oracle. They provide a safe and comfortable environment beyond organisational
boundaries to deliver business goals, acting as a catalyst for developing
competency for the delivery of ”knowledge” and “know
· Supporting collaborative learning with a “Virtual Team
· The tangible stakeholder benefits of Community collaboration
· Tools for stakeholders outlines how collaborative tools meets
the demands of the organisation