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PDF Brochure for Changing the Dynamics of Information Sharing: the business impact of Blogs, Wikis, Instant Messaging, RSS and Podcasts training course
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Experts claim that wikis, blogs, instant messaging and other social network technologies are the next wave in office productivity, and that they will transform the way work is done by encouraging new types of collaboration. With today’s shortage of time and attention combined with focus on increased productivity, anything that enables employees to improve their working practices is to be welcomed.
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  Experts claim that blogs, podcasts, RSS, instant messaging and other social network technologies are the next wave in office productivity, and that they will transform the way we do business by encouraging new types of collaboration. With today’s shortage of time and attention, combined with focus on increased productivity, anything that enables employees to improve their working practices is to be welcomed. Understanding the impact of Blogs, Podcasting, Instant Messaging, RSS and Wikis is essential in today’s rapidly evolving business landscape making this conference a must for any organisation that doesn’t want to fall behind their competitors. This conference looks at the new technologies in a business setting, with overview presentations and case studies. Both the internal use – often in the form of instant messaging and wikis – and external use, usually via blogs, rss feeds and podcasts – will be covered. There will also be presentations on Web 2.0 and beyond - According to BBC Radio 4’s programme “In Business”, “[Web 2.0]… is leaching power away from the old information providers in the press and broadcasting and handing it to a new democracy of bloggers and communicators now numbered in millions.”
There will be a strong emphasis on the practical aspects. You will find out the different applications of each technology and their relative merits and drawbacks, and how to choose between increasing numbers of new offerings, depending on your business need.
The conference is chaired by David Gurteen, founder of the Gurteen Knowledge Community and himself both a user and an advocate of these technologies.
PR Partners Media Partners
Target audience
  All those concerned with improving corporate communications, in particular Senior Managers from the following industry sectors
Public sector
Professional services
Job Functions
  Information strategists
PR and marketing professionals
Senior information management professionals
Senior managers
Knowledge managers
HR Managers
Web developers
Benefits of attending
  The successful businesses of the future will be complex, adaptive, agile, proactive, and creative. The aim of this conference is to assist staff at all levels to exploit the new technologies for business benefit. In particular:-

Learn how Blogs and WIKIs change the traditional models of managing knowledge and how they can support purposeful social networks

Hear about the practices of those who are achieving real business success in online social networks

Find out the role of podcasting and RSS feeds to target customers with clearly defined interests

Explore the benefits and downside of business use of Instant Messaging

Gain practical advice on dealing with threats to security and confidentiality



08.45 Registration and coffee

09.15 Chairman’s Introduction and welcome

Day One Keynote: The Quiet Revolution - how social computing will change the workplace
Euan Semple, Independent Advisor, formerly Head of Knowledge Management, BBC
Euan Semple will discuss the implementation of Social Computing tools at the BBC which grew to include 16,000 staff using online forums, 2,500 wikis and hundreds of weblogs. He will also reveal the impact these tools had on the corporate culture, individual behaviours and how, ultimately, they transformed the ability to get things done.

Informal Knowledge Sharing with Social Networking
Lee Bryant, Headshift

· How to get increased take-up and participation in knowledge sharing using social software
· How to make the most of the paid pace of innovation in social tools without spending the earth
· How to bring existing corporate tools to life by adding a social software collaboration layer
· What will be the impact of social software on enterprise IT and software in general?
· Towards a new ‘grown-up’ relationship with knowledge workers

Making Waves – BBC Brands and Social Networks
Sarah Prag, BBC Radio & Music Interactive

· The reputation, credibility and ultimate success of products and brands are increasingly in the hands of the customer or audience – and this is certainly true of the BBC.
· How should a brand and content owner like the BBC respond to this “democratisation” of the internet? Is it an opportunity or a threat? What tools and tactics are at our disposal?
· Hear the latest from the BBC on pods, blogs and the growing importance of social networks.

The Business Applications of Podcasting and Participation Media.
Ian James, Director - Emerging Channels, Chrysalis Group

· Premium Podcasting versus Adfunded Podcasting: a commercial overview.
· The value of the user in creating engaging promotions for advertisers.
· Engaging audiences to generate improved value for advertisers and improved loyalty from listeners.

The Influence of Social Network Technologies: Who’s Influencing Whom?
Duncan Brown, Influencer50

· Influencer Marketing is the fastest growing marketing strategy, and threatens to displace traditional marketing techniques.
· Within Influencer Marketing, the use of social network technologies is emerging, but is uncontrolled and badly understood.
· This presentation identifies how to assess the influence of blogs, wikis and other social network technologies, so you can monitor, target and influence those that matter to your organisation.

Creating Influencer Communities: A Case Study Of A Major Global Mobile Enterprise Solutions Provider
Ivan Palmer, Wildfire

· How to identify key market and product influencers
· How to engage your key market influencers in peer-to-peer conversations with your products as the subject
· Why you need to step back, stop trying to control the market conversation, and let your influencers talk for you
· The importance of letting go of ‘Command & Control’ and embracing the new world of ‘Connect & Collaborate’
· Creating, implementing and measuring word of mouth marketing in the IT B2B sector

How to successfully move business processes online
Finnur Magnusson, VYRE
Case Study: Join us in a presentation covering the process of migrating an offline process to an online collaborative environment. Case study examples: Iceland Telecom, Diageo PLC and Lowe & Partners Worldwide
· Agile development processes and how it helps to ensure stakeholder expectations are met
· Shared content ownership (Wiki) and how it can increase the relevance of critical information, improving customer service standards
· How Metadata, Taxonomy, Folksonomy and RSS facilitates collaboration in the corporate environment
· How to increase the efficiency of managing rich media content

Combining Wikis & the Semantic Web: towards Web3.0?
John Davies, BT

· Informal and formal approaches to shared web spaces
· Semantic Wikis
· Knowledge Sharing on the Semantic Web

17.00 – Close of Day; Evening Reception and Networking Session


09.00 Registration and coffee

09.15 Chairman’s Introduction and welcome

Creating an In-House (Social) Media Empire
Lloyd Davis, Director, Perfect Path Consulting Ltd

· Bringing blogs, podcasts and videoblogging together to solve classic knowledge management problems
· Consultation exercises that don't bore you to death
· Creating richer records of meetings, seminars and conferences

Keynote Day Two
Social Media: Blogs and Participatory Culture
Stowe Boyd, Consultant and Advisor, A Working Model
· What are the essential principles of business blogging, and why?
· What makes social media social and traditional media not?
· In a world where all can participate, how do we decide who to trust?
· What is social media doing to traditional media, and traditional business communications?
· How can business participate in the participatory culture arising on the Web?
· Questions, Discussion and Coffee

Social Networking and Personal Branding
William Buist, President, BlackStar Life Members Club, Ecademy

· Sharing knowledge through blogging needs to be a core competence
· We are all publishers and writers, and there are good reasons to become exceptional at those skills.
· You don’t have to spend enormous sums of money or time to get the visibility you need
· How can you beat the global brands to get the number one spot on Google for the right things, without buying your way there?
· Consistency is key in all things.

Social Bookmarking Inside the Organisation: connecting people to people and to information
James Lappin, Advisor, TFPL

Social bookmarking tools such as del.cio.us have been popular and successful on the World Wide Web and have the potential to bring huge knowledge management benefits into an organisation, at an extremely low cost. This talk explores:
· The issues faced by organisations employing social bookmarking tools
· The impact the arrival of tagging and folksonomies could have on the use of classification and controlled vocabularies in an organisation

What is IBM doing with Web 2.0 tools, Concepts and Mash-Ups and Why?
Ian McNairn, Program Director Web, Technology & Innovation, Global e-business Transformation, IBM SWG

· Wikis, blogs, social bookmarking, IM, RSS and podcasting: are they the tools of freedom, or anarchy ?
· Web 2.0, is it a fad, a name or a mind-set …. and does it matter?
· Case studies on how IBM is using these tools to change the playing field internally.
· Why does innovation matter within your company …. and what price do you put on Innovation?


Case Study: Using Blogs to Create a Global Micro-Business
Hugh MacLeod, English Cut – Bespoke Savile Row Tailors

Case Study : Using Mobile Technology in a Recruitment Context
Ros Griffiths, Director, Employment Cafe (Winner of DTI's CommerceAwards 2005)

· How employers can use mobile technology to recruit from diverse communities and cut costs at the same time
· How mobile technology can help organisations meet the e-government agenda for 'bridging the digital divide'

Case Study : Public Sector: Web 2.0: lessons learnt from the public sector and the e-inclusion agenda
Gabriel Bellenger, Services Manager, Accenture eDemocracy Services,

· A short history of e-participation: a user’s point of view
· Public sector case studies: Hansard Parliament 2.0, RSS in Issy, Blogs in UK Local authorities…
· Barriers to participation: lessons learnt
· Tools, training, skills, mindset for adoption
· How do you measure “better” participation?

The bottom line: What’s in it for me?
Karen Eden, Oracle Corporation

Professional Communities are the backbone of collaborative learning in Oracle. They provide a safe and comfortable environment beyond organisational boundaries to deliver business goals, acting as a catalyst for developing competency for the delivery of ”knowledge” and “know how”.

· Supporting collaborative learning with a “Virtual Team Toolkit”
· The tangible stakeholder benefits of Community collaboration
· Tools for stakeholders outlines how collaborative tools meets the demands of the organisation

Discussions, Q & A

17.30 close

  Fees in £
2 Days - £600.00 + VAT
  SEI [CMMI,...]
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